Mac Marketing Solutions admits on Facebook that it had an employee pretend, in local TV news stories about Vancouver real-estate sales, that her parents were coming from China to buy her a condo.
A Vancouver real-estate company is getting the kind of social media buzz they could surely do without, after apparently admitting to a manipulative Chinese New Year marketing scheme.
After an astute blogger noticed something fishy in several TV news stories involving Mac Marketing Solutions, the company was forced to make a statement on its Facebook page.
The blogger alleged “media manipulation” because a Mac Marketing employee appeared to have acted the part of a Chinese investor on two local TV news broadcasts.
The employee — represented as a young woman from China — suggests her parents are on the way to Vancouver to snap up a condo for her.
In a post to the company’s Facebook page under the Mac Marketing Solutions logo, an apparent spokesperson writes: “Chinese New Year is indeed a busy time across many of our communities. Last year at Maddox, we experienced increased sales volume during our Chinese New Year efforts and this year have already sold a number of homes with several more expected. We do admit we should have been more transparent about the fact that a MAC Marketing Solutions employee was included in this story.”
Multiple calls to Mac Marketing Solutions Thursday morning have yet to be returned.
Without a doubt, reporters often field real-estate story pitches and, in recent themes, marketers have focused on the voracious Chinese investor who comes to Vancouver on holiday during Chinese New Year ready to throw down cash.
On Thursday, the Mac Marketing Solutions Facebook page is getting quite a backlash against that narrative, seemingly from young Vancouverites who are fed up with high home prices and excessive greed in the city.
“Mac has admitted to perpetrating a fraud on both CBC and CTV news as well as their viewing public in conjunction to a condo development they are marketing,” Chris Bullard posted Thursday morning.
“They represented one of their employees as an out of town Asian buyer to fuel their marketing hype of the non-existent Asian real-estate invasion in Vancouver. The management of this company has no ethics and deserves to be drummed out of the business. I’m urging the authorities to charge them with fraud.”
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